Privacy Policy

BikeChain Australia is committed to protecting your personal information. This Privacy Policy sets out the details relating to your data relationship with BikeChain Australia, and applies to services and interactions with BikeChain Australia. A copy of this policy is available on the BikeChain Australia website (/promo/privacy-policy) or you can request a copy by contacting our Customer Service team at

This Privacy Policy applies to products and services offered by us, and by using our services you agree and consent to the collection, use and disclosure of your information in connection with providing you our services.

What we collect and how we collect it:

The personal information we collect about you depends on the dealings you have with us. Personal Information includes information about an individual who is reasonably identifiable. You generally have the option of interacting with us anonymously, however in some instances this may prevent us from being able to provide you with products and services, for an example where you place an order for products online. The types of personal information we collect and use of information depend on your interaction and transactions with us, including

General: What we collect

  • Contact name and details
  • Payment and transaction information including type, bank and credit card details etc
  • Delivery address or collection details
  • Your location details through your smart phone or device
  • Technical information ie browser, websites visited, IP address, user and system preferences, device type etc
  • Transaction, product, services and activity details of purchases, preferences and interactions
  • Details of your communications and interactions with us

General: How we collect

  • online stores, social media platforms
  • make a purchase or place an order
  • setup an account
  • transact including making a non‐cash payment, or request a service where we collect Personal Information such as pre-orders,
  • leave products for assessment or repair
  • attend a function or event
  • enter a competition or complete a survey
  • send us an enquiry or provide us with feedback
  • participate in a promotion, competition, or survey
  • you are involved in an incident
  • when you join a mailing list
  • post a review, rating or comment on our website or social media page, or other user generated content on one of our websites or Apps

Collection of personal information by third parties

We may also collect personal information from third parties including public sources, Information service providers, providers who administer BikeChain Australia products and services such as payment cards and insurance and anyone authorised to act on your behalf.
Certain brands, businesses and third parties that operate online own the personal information you provide to them (eg when you join their mailing list, or recording your product preferences), and therefore have their own privacy policy which we encourage you to read before providing your personal information. BikeChain Australia is not responsible for the privacy practices of these third parties and this Policy does not apply to them. Certain third parties conducting health related services may collect sensitive information. Where you provide personal information to our approved third parties, we may use this information to update and correct your details in your account. You can help us keep your information up to date, by letting us know about changes to your details or by updating your account details.

Use of Cookies

Information is automatically collected through your use of the BikeChain Australia website, Affiliates’ websites and Apps, electronic communications, through cookies. Cookies are small text files that websites or Apps may place on your computer or device. Generally, cookies are used to recognise repeat users of websites and remember user preferences. We may collect this information both anonymously and in relation to user accounts. Cookies are also used to allow the website to gain statistical information about your usage behaviour and aggregate data to allow BikeChain Australia to customise a user's experience on their websites. The information is used and disclosed by BikeChain Australia for purposes including statistical analysis and to assist BikeChain Australia to improve the functionality and usability of the website.

Why we collect personal information

We collect your personal information to provide, administer, improve and personalise our products and services, and to support our business functions, including:

  • to provide you with products and services including any associated loyalty program
  • to improve our service operations to enhance your customer experience
  • to manage and work with our service providers to fulfil your request for products and services such as processing transactions and payments, delivering products and services, providing refunds and discounts to register and service your account, including your online account and keeping your information up‐to‐date, and verifying your identity.
  • promoting and communicating BikeChain Australia products and services through direct marketing, events and competitions, public relations and social media. BikeChain Australia may also make use of third parties who use cookies to serve ads to you based on your past visits and use of our website. This allows us to notify you of products or offers which we think might be of interest to you
  • to communicate with you and perform research and statistical analysis, such as customer satisfaction and product and service improvement purposes, tailor products and promotional offers to you, usage behaviour and user experience for online and digital platforms to improve functionality and usability. This may include matching information we collect against other information held by third parties, partners and sellers that you have consented to share your information with (We may also use and disclose de-identified data for these purposes)
  • to conduct investigative, fraud and loss prevention activities to protect BikeChain Australia’s interests including protection of our staff, customers, suppliers and merchandise (including theft and fraud prevention)
  • to respond to your query, feedback or concerns
  • responding to and interacting with regulatory bodies and relevant government agencies
  • general planning and administration, and as other required or permitted by law
  • We may also collect, hold, use and disclose personal information for other purposes explained at the time of collection or which are required or authorised by or under law, and for which you have provided consent.

Direct marketing, tech advertising and opting out

By providing your address, email address and contact number to BikeChain Australia or its related parties and partners, you consent to BikeChain Australia contacting you for the purposes set out above. We may send this information in a variety of ways, including by mail, email, social media, SMS, MMS and telephone. You may prefer to provide to us your personal email address or mobile number rather than, for example, an email address accessible by your work colleagues.

If we send you direct marketing or send you electronic marketing messages based on your consent or as otherwise permitted by applicable law, you may, at any time, withdraw your consent or opt-out by:

  • contacting our Customer Service team at

  • using the unsubscribe facility that we include in our electronic messages (eg email, SMS or MMS) to opt out of receiving those messages

Deleting your account & data

If you wish to delete your BikeChain Australia account, you can do so by following the below steps:

  • 1- Login to your BikeChain Australia account
  • 2- Click on ‘My Account’ at the top of the page
  • 3- Click the three dots in the top right corner next to your name
  • 4- Select ‘Delete My Account’
  • 5- Click on ‘Delete My Account’ if you are sure you want to proceed

    If you have signed up via Facebook login and wish to delete your data, please follow the below instructions:

  • 1- You can first delete your BikeChain Australia account using the instructions above
  • 2- Login into your Facebook account and click on ‘Settings & Privacy’
  • 3- Click on ‘Settings’
  • 4- Click on ‘Apps and websites’ from the menu on the left side of the page
  • 5- Tick the box next to ‘Bikechain’ and click remove
  • 6- Click ‘remove’

    Sharing your personal information

    We work with a number of suppliers that provide us with services to fulfil your request or carry out specific functions on our behalf, including:

    • contracted or approved third party service providers or contractors to provide you with products or services requested by you or may be of interest to you, to process your payment, to communicate offers and promotions to you, and for product development and product, service and market research

    • our loyalty program partners, suppliers and service providers

    • approved technology services including application and systems, cloud computing facilities, development and technical support, processing, storing, hosting, research and to analyse data

    • retail brands, suppliers and sellers who provide products and services within our stores, online platforms, BikeChain Australia Market and where products and services are provided on our behalf

    • business advisors, including lawyers, accountants, insurance, recruitment advisors and agencies, auditors or other professional service providers to the extent reasonably required

    • regulatory, investigative or government bodies to comply with applicable laws or respond to valid legal process such as a search warrant, a court order or a subpoena

    Some of our trusted service providers such as technology or data storage providers may be located outside of Australia including Japan, Singapore, India, Hong Kong, the Philippines, the United States of America and other countries or jurisdictions depending on the nature of the services those recipients provide to BikeChain Australia.

    Protection of personal information

    Personal information we hold can be in electronic or hard copy form, both onsite or with our trusted service provider. Any trusted service provider must observe and meet our information security requirements to minimise the risk of unauthorised access to, and loss, misuse or unapproved alteration of, personal information. In addition, we have a number of security controls in place and use a range of resources, process and technology controls to protect your personal information.

    While we endeavour to protect the personal information of users of our website, we cannot guarantee the security of information you disclose online. You disclose that information at your own risk. You should be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. You can also help protect your personal information by keeping your account details confidential, access is limited and encourage you to use a unique and strong password, limit access to your computer and log out after use. If you become aware of unauthorised access, please let us know as soon as practicable.

    Third party sites

    We may display advertisements from third parties and other content that links to third-party websites. Links to third party sites that are not operated or controlled by BikeChain Australia are provided for your convenience. If you click on a third-party advertisement or link, you are leaving BikeChain Australia and any personal information you provide will not be covered by this Policy and BikeChain Australia is not responsible for the privacy or security practices of those sites. Third party websites should have their own privacy and security policies, which we encourage you to read before supplying any personal information to them.

    Access and Correction


    If you would access to personal information we hold about you, please contact our Customer Service team. We will generally provide you with access to your personal information subject to some exceptions permitted by law. When making an access request, please provide as much detail as you can about the particular information you seek, in order to help us retrieve the information. We may ask you to verify your identity before proceeding with any request you make, this includes providing us satisfactory proof of identity as determined by us. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act or will contact you directly to seek your permission.


    If you ask us to correct personal information that we hold about you, or if we are satisfied that the personal information we hold is inaccurate, out of date, incomplete, irrelevant or misleading, we will take reasonable steps to correct that information to ensure that, having regard to the purpose for which it is held, the information is accurate, up-to-date, complete, relevant and not misleading. If we correct personal information about you, and we have previously disclosed that information to another agency or organisation that is subject to the Privacy Act, you may ask us to notify that other entity. If so, we will take reasonable steps to do so, unless this would be impracticable or unlawful.

    You should ensure that all personal information submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with the products and services you have requested. A record of the changes made to your personal information may be noted in your account or filing. You acknowledge that there may be circumstances where BikeChain Australia is entitled to assume such accuracy and completeness and reserves the right to not correct personal information, where permitted under relevant laws.

    Complaints or Questions

    If you would like further information about how we manage your personal information, or if you have any queries relating to our Privacy Policy, or wish to lodge a complaint in relation to an alleged breach of the Privacy Act, please contact our Customer Service team by:

    • Email:

    We may ask you to submit your complaint in writing. We may discuss and share your complaint with our staff and our service providers and others as required and appropriate.

    All complaints received by us will be dealt with fairly and in a timely manner considering all the circumstances of the complaint. In most cases, we expect that complaints will be investigated and a response generally provided within 30 days of receipt of the complaint. If the matter is more complex and our investigation may take longer, we will contact you and advise you of this.

    Updates to this Policy

    BikeChain Australia may amend this Privacy Policy from time to time without notice. You should check this page regularly to take notice of any changes. The current version will be posted on our website and a copy may be obtained by contacting our Customer Service team.


    This Privacy Policy and your use of BikeChain Australia’s services including the website is governed in all respects by the laws of Victoria, Australia and you agree to submit to the exclusive jurisdiction of the courts of Australia. Certain privacy laws in other countries provides you with certain rights in relation to your personal information that may not be covered under the Australian Privacy Principles. These include the right to erasure, rights to data portability and right to object. If you would like to exercise these rights and you reside in those countries you can do so by contacting our Customer Service team by email at, who will assess your request.

    For information about privacy generally, you may visit the Office of the Australian Information Commissioner’s website at