Brands You Love

Supporting Australian cyclists and retailers

BikeChain is dedicated to bringing you premium global cycling brands, while supporting local Australian bike retailers.

Through BikeChain, you can receive all the benefits and convenience of shopping online, with your purchase supporting a local Australian retailer and contributing to the prosperity of our retailer community.

Your Shopping Experience with BikeChain

We Support Local Australian Stores


Explore our range and select your gear


Your order supports your local cycling store


Add to cart and checkout


Your order will be shipped to your chosen address



We will keep you up to date with the latest offers and products, don’t miss a thing! Keep an eye on your inbox for your discount code.


Amy Gillett Foundation
Essendon Football Club
Tour de Kids
Santos Festival of Cycling
Great Ocean & Otway Classic
2XU Wellness Run
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Campagnolo Launches New High-Performance Wheelset!

Campagnolo Launches New High-Performance Wheelset!

We are thrilled to bring you Campagnolo's newest addition, the remarkable Hyperon Ultra......

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How to Remove or Change Bike Pedals

How to Remove or Change Bike Pedals

If you're like most people, you probably don't think about your bike pedals very often – if at all. ...

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Cycling Jerseys: Everything You Need To Know

Cycling Jerseys: Everything You Need To Know

Are you looking for the perfect cycling jersey? One that will help keep you comfortable on long rides, look great, and perform well in a variety of conditions?...

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Bike Lock Buying Guide: What to Look for When Shopping

Bike Lock Buying Guide: What to Look for When Shopping

If you're in the market for a bike lock, there are a few things you'll want to keep in mind in order to make sure you're getting the best possible product...

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4 ways to maximise recovery after your next cycling event

4 ways to maximise recovery after your next cycling event

You’ve put in the hard yards and have pushed yourself to finish your latest cycling event, if you were riding for recreation......

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The Premium Marketplace For Your Cycling Apparel, Cycling Accessories and Cycling Nutrition

Welcome to BikeChain, Australia’s premium online marketplace for all your cycling apparel, parts, accessories and nutrition.  Our mission is to elevate every rider’s journey and to support the Australian cycling community. Every decision we make links back to this sincere ethos. Indeed, whether it’s the brands we represent, the products we stock, the independent bike shops we champion, the events and causes we promote; it’s all to make your ride and Australia’s cycling landscape as good as they can possibly be. 

Cycling is in our DNA 

We are part of the wider BikeSportz Imports family, one of the most recognised cycling distributors in Australia. As such, we benefit from almost four decades specialising in - and genuinely loving - this country’s cycling retail industry.  BikeSportz has grown to represent more than 30,000 cycling products across 24 world-class brands. 

We support local Australian bike stores 

When you make a purchase from BikeChain; whether it be cycling clothing, cycling parts, cycling shoes or anything in-between, your money is going to a bricks-and-mortar store. As a family-run business ourselves, this is something that really puts a fire on our belly. We know that Australian small business is the backbone of our nation, and we know every small business needs as much support as possible. So, your purchase through BikeChain is not disappearing into some offshore multinational; it’s staying local, and it’s having a real-life local effect. BikeChain will dispatch your order from our local Melbourne facility and deliver directly to your chosen address, all while supporting the local Bike Shop you selected to support with your order. So, nice work by you! Thanks for supporting local Australian small business. 

Buy Now. Ride Now. Pay Later! 

Why wait when you can AfterPay? We want you out on the bike enjoying every ride possible, but we also want your passion to be affordable. It’s why we introduced AfterPay, so you can buy now, but pay in smaller instalments over a period of time. It’s a way to have your cycling cake and eat it, too! 

Visit BikeChain for all your cycling needs and more

We’re proud to say you will find the very latest in all your cycling needs here on our marketplace! This includes: 

Cycling apparel 

Expect to find a sensational range of cycling shoes and cycling clothing on our marketplace - all your cycling apparel needs are here! Shop brands including:

  • Santini - Italian made, Italian designed premium cycling clothing 
  • BBB - founded by former pro cyclists who understand riders’ needs 
  • Alpinestars - Italian world-leading manufacturer of professional racing products
  • Northwave - for a sensational range of cycling shoes across all disciples 

    Cycling parts 

    We stock a wealth of cycling parts from some of the most recognised names in the cycling world, including: 

  • Bike frames and forks from Time and Reynolds Cycling
  • Helmets from BBB
  • e-Bike chargers, computers, batteries and power tubes from Bosch
  • Bike lights from Gemini and BBB
  • Cycling bags, baskets, travel cases and carriers from Arundel, Basil and B&W
  • Child bike seats and trailers from Hamax
  • Wheels and tubes from Campagnolo, Reynolds Cycling, BBB and Hope 
  • Drivetrain, brakes and cockpit from Selle San Marco, Time, Crankbrothers, Campagnolo, Hope , BBB
  • Spokes, nipples, tools for bottom brackets, chains, cassettes, cleaning products and more from DT Swiss, Cyclus Tools, Minoura, Crankbrothers, Hope , BBB, Morgan Blue and Campagnolo. 

    Cycling accessories

    Whether it’s to protect against the elements or analyse your performance, our cycling accessories have you covered! 

  • Sealskinz - makers of premium waterproof cycling accessories as well as hard-working gear for snow, mud, dirt and sand including socks, gloves, hats and booties 
  • Northwave - for gloves, socks, booties, headcovers and more! 
  • Respro - for the original and the best cycling and running masks 
  • Bryton & Bosch - GPS cycling computers, heart rate monitors
  • Morgan Blue – Massage creams and oils

    Cycling nutrition

    From world-leading performance nutrition brand, Science in Sport (SiS), you’ll find all your cycling nutrition needs including: 

  • Energy gels
  • Hydro tablets
  • Recovery and protein powders
  • Energy bars

    Start shopping the marketplace today!

    Browse or buy to your heart’s content – shop all cycling products now

    What is the exchange & returns process?

    We provide a generous 30-day policy allowing for returns or refunds. Find out more about our refunds policy.

    Do you have stockists within my area?

    We sure do! Just visit our cycling directory, enter in your postcode and find out who your nearest stockist is or give them a quick buzz to find what you’re looking for!

    Stay connected with BikeChain

    Make sure you stay up-to-date with all the latest offers, perks and newest products by joining the BikeChain community.
    Join up today!